As business shines a spotlight on design, “Gain” provides shining examples of design’s impact on business success. Featuring case studies from a variety of industries, “Gain” demonstrates the broadening role design plays in business strategy, leadership, process and product.
Participants will hear business and design leaders share their innovative approaches to generating greater return on investment, fostering emotional connections and providing positive brand experiences for customers. ‘Design means business’ also means finding real world solutions for everyday tasks like research, development and organization. Business and design leaders who attend “Gain” will explore how organizations can tap the full value of design by integrating it into their business culture.
Tom Kelley, general manager, IDEO and author, The Ten Faces of Innovation, will serve as moderator for Gain: AIGA Business and Design Conference.